Current Business Research Paper

Running Head: BUSINESS RESEARCH veritable employment render Project Paper Tioka Coffil-Brooks University of Phoenix March 23, 2009 Current Business Research Project Paper Business seek according to the textbook is defined as an organized, systematic, data-based, critical objective, scientific inquiry or investigation into a specific problem, undertaken with the office of finding answers or solutions to it (Sekaran, 2003, p. 12). In the strain atmosphere, many organizations contend look for on a daily and roughlytimes annual basis. For example, just about organizations function its sales reports from previous years to make apprised decisions close to when to raise intersection point prices and when to mark down product prices. Moreover, some organizations conduct interrogation to study different applications. With technology on the rise many companys consumption explore to reveal if the new technology functions better t han the cured technology. any(prenominal) companies also use employee surveys as a form of contrast concern look to determine if employees are happy and if non, which area he or she unhappy is in. In essence, the purpose of business explore depends on what type of research is being conducted.

However, in almost research studies the reason research is conducted is to 1) find information, 2) discover information, or 3) revise information. In this paper, synopsis of a marketing research article conducted by two college professors will be discussed. The compeer reviewed research study article chosen is titled Th e forcefulness of Customized Promotions in! Online and Offline Stores written by Jie Zhang and Michel Wedel, both professors at the University of Maryland. Their business research was conducted in order to continue existing research on customized promotions in order to determine whether or non customized promotions are beneficial to online and offline stores. Wedel and Zhangs research focused on the profit of three levels: 1) mass market, 2)...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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